Addressing the Perils of Publishing Photography Online
Image theft, accidental or deliberate, is a major problem for photographers who post their photos online. There is still a misconception that the photos you find in Google search are free, while others believe that they can freely use the images online if they offer credit.
Of course, there are also those who blatantly steal images because they know they will succeed. As a photographer, posting your images online can be a difficult decision.
Promoting the best of your portfolio is essential if you are trying to get new business through your website, but posting images online risks to steal them.
I have already tackled the problems of image theft and plagiarism, but I thought it would be useful to explore some of the ways in which photographers might try to reduce that risk.
The first step is to educate those who do not want to steal, but they do so accidentally because they are not aware that they should not copy the images on their site. This may be an obvious point, but you must have a copyright notice on every page of your website that states that all images are subject to copyright and can not be used without your consent.
However, I also recommend adding a dedicated copyright policy page that describes your copyright and licensing terms. One could lay down detailed terms, but a simple message sense might be enough to educate accidental offenders. For example:
‘Do not copy images from my web page. If you do, copyright is violated and it will be harder for me to make a living. I spend a lot of time and effort to produce my photography. If you want to use my photos, contact us and we can talk about the license options “.
Obviously, this will not prevent deliberate theft, but hope to reduce accidental theft.
Stop Google indexing your images
A copyright notice on your website will not prevent those who flies through Google Image Search. Instead, you can take steps to prevent Google from indexing your images in their entirety. This is certainly a popular choice, but it reduces your potential exposure to real customers. If you manage traffic to your website through Google Analytics, you should investigate the possible impact this might have on your business. For those who know a little more of the technology, it is possible to publish only images with watermarks with lower resolution by configuring the Google Image Search image images and Google’s limitation Image Search Engine Applicable Images .
Filigree photos are a popular choice and I mentioned earlier. On the one hand, the photos will have no commercial value to those who see them, which significantly reduces their appeal to a potential thief. However, this disadvantage is that they may also be less attractive to a potential customer. Some water brands are much uglier than others, but ultimately, if you try to present your offer to potential customers, you should think about whether water brands do more harm than good.
Instead of creating watermark images, some photographers decide to post only low resolution photos online. This limits the application possibilities in case of theft without compromising the ability to sell higher resolution versions. While this is perfectly acceptable to some, it has two obvious disadvantages. The first is that it does not prevent theft, which limits the damage caused by the theft. The second is that low resolution images are not good, especially on digital devices and mobile phones. With screen resolutions increasing, it probably will not be a viable option in the near future because it compromises your images to stand out, not hide.